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Why European Fashion Style is so Popular in China?

Chinese people are seeking quality, heritage and authenticity into the European brands. Chinese customers identify European brands as synonymous of fashion and uniqueness. For the last few years, the Chinese’s interest for European fashion and textile brands has increased. Rising salaries, well-made products and the desire of Chinese shoppers for high quality products are some of …

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The growing appetite of Chinese consumers for fast fashion brands.

The Chinese fashion market is one of the most promising market in the world. The demand for clothing is high and forecasts for the coming years are excellent. A lot of international fashion brands already understood it and want their own piece of cake. As the middle class is growing very fast in China, the …

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Fashion brands need to be in Wechat and Weibo

Social media became an accessory in China. The Chinese are connected H24 there and not only to have just news from their close relations.The Chinese do everything on it: discuss, make shopping, dredge, look at films, read, pay…. 30% of their time online is spent on social network For this reason, many brands don’t hesitate …

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Why Spanish fashion Brands have a huge potential in China

China has around 1.400 million people and in 2020 it is expected that Chinese middle class will account for 40% of the total population. Due to its quality, design and affordability, Spanish brands have a huge potential in the Chinese market. Over the last few years, China has become a market with a tremendous potential …

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