The Chinese travel market is booming, but success in this highly competitive landscape requires more than just offering standard packages. With a tech-savvy population, evolving traveler preferences, and a shift toward independent exploration, travel agencies need to stay ahead of the curve. So how do you stand out? From mastering digital marketing strategies to building trust through influencer collaborations, this guide highlights the top 7 ways to ensure your travel agency thrives in China’s dynamic tourism industry. Get ready to transform your approach and unlock the secrets to success!
The travel business has been overtaking global GDP for quite a while now, with no sign of ending. The of worldwide travelers passed the 1 billion checks more than 2 years back at this point. This rate of growth shows we’ll see this number increase to 1.8 billion by 2030.
In case you’re thinking about you should try lead generation to get new clients or if you’ve attempted lead generation and flopped, read on. There are basically two approaches to strike these leads; the correct way and the wrong way. The correct way isn’t one 100% reliable but is also clear that the wrong way is just a waste of time & money.
=>However, here are the few things you can do for succeeding in online travel lead generation
Lead Generation for Travel Agency in China
SATISFACTION
Some travel agencies register for online lead generation & get customers after few hours. While others don’t get customers even after weeks. It doesn’t mean they are not good agents may be they don’t know how to handle customers. How to sell online or maybe they took too long to answer their customers. Or sometimes they are afraid that customers will ask hard questions which they won’t be able to answer. but this is all customers need. Satisfaction! They want an agent who can provide knowledge of the destination and local help there. The more you help them the more you’ll have customers
PATIENCE – TAKE 6MONTHS TO SET UP THE DIGITAL CAMPAIGN
People are busy but they still want a rapid response. When you purchase a lead, try to respond with basic information and after that stay top of psyche until they’re prepared to make a purchase. If the person chooses not to travel, place them in your database for future marketing strategies. So, the lesson here? Development, follow up again and when you’re finished with that, you got it; follow up once more.
MARKETING STRATEGY IN CHINA
Dress it up. Publicize yourself. Inform individuals all regarding your travels. List every language you understand (if English is your exclusive language, study another one impress your customers. Get a duplicate copy of language tutorials. At last, get an expert photograph taken or even better; use one of you on a recent fascinating vacation.
Also, smile, okay? People get attracted to smiling people.
CHOOSE WISELY
There are a couple of organizations offering “leads” yet only a few and genuine one that gives you a chance to choose which leads you to need to buy. This way, if you don’t care for the lead, don’t buy it. Likewise, you should only trade with lead generation organizations that offer you the alternative of setting channels. The absolute most fruitful lead-purchasing agents neglect the budget field completely on the grounds that they’ve discovered customers, don’t know how much travel costs and they’re certainly not going to figure high.
ACQUISITION OF CUSTOMERS
People plan holidays with agents they know and like. Holding journey evenings, get-togethers and general schmoozing do not go perpetually, but they have taken over by social networking sites. Somebody who prefers your blog appreciates the photos of your vacation on Facebook or Flickr and finds your tweets amusing will remain connected with you. So, when they’re prepared for a vacation, they might just book with you. If they’re not prepared, they will definitely suggest it to their friends
What’s the lesson here? Keep up; approach your children or your grandkids for help
ONLINE STRATEGY IN CHINA
When you’re facing eye to eye, it’s very easy to show emotion. For different reasons, one of the greatest errors agents make with online leads is they turn out to be either short-hand secretaries or reference books. With an online lead, you have one opportunity to make a good impression on the client. You will likely get the buyer to trust you, respect your insight and begin painting their desired vacation plans. Your initial few sentences of your first email to them will say it all. Too little or an excess of data or long, exhausting diaries is a sign you will lose the business.
Douyin: A Unique Way to Attract Chinese Independent Travelers
Douyin, the Chinese version of TikTok, has become a crucial tool for businesses targeting the growing market of independent Chinese travelers. Here’s how Douyin can be uniquely leveraged to attract these travelers:
Visual Storytelling and Authentic Experiences
Douyin’s short-video format is perfect for visually rich content that appeals to independent travelers. Travel brands can showcase destination highlights, off-the-beaten-path experiences, or local cultures through immersive video content. “Authenticityin Travel is key” explained Marcus Zhan, GMA—highlighting genuine experiences like hidden local gems or food recommendations can capture the attention of travelers seeking unique, non-touristy adventures.
Example of glamour camping for example
Localized Chinese Content with a Global Appeal
To effectively reach Chinese independent travelers, businesses should produce content that resonates with local values while promoting a global travel mindset. Highlighting destinations that offer freedom, exploration, and cultural immersion can align well with the preferences of this audience. At the same time, crafting content that is both informative and entertaining can create a compelling reason for them to engage with the brand.
Little Red Book (Xiaohongshu): A Powerful Tool for Lead Generation in China’s Tourism Sector
Xiaohongshu, also known as Little Red Book (RED), is a popular Chinese social commerce platform that has become a powerful tool for lead generation in the tourism industry. Its visually driven content, focus on user experiences, and community-driven approach make it ideal for engaging with potential travelers.
1. Content Virality: Authentic and Aspirational Travel Posts
The key to success on Xiaohongshu is creating content that resonates with users, particularly through inspiring and visually appealing travel stories. Posts that highlight unique travel destinations, hidden gems, and authentic experiences can quickly go viral if they resonate with the platform’s community. Users are often looking for aspirational yet achievable travel ideas, which makes content from both brands and travelers a major driver for generating leads. Encouraging travelers to share their experiences can create organic buzz that reaches a broad audience.
2. Advertising Opportunities: Targeted and Engaging
Xiaohongshu offers targeted advertising options that can help tourism businesses reach the right audience. Brands can use search ads, in-feed ads, and brand collaborations to promote destinations, services, or travel packages. The platform’s algorithm tailors ads to users’ interests, making it easier to attract independent travelers who are planning their next trip. Combined with Xiaohongshu’s heavy focus on visuals, these ads can be crafted to not only inform but inspire travel decisions.
3. Testimonials and Reviews: Building Trust through Real Experiences
User testimonials and reviews play a crucial role in driving lead generation. Xiaohongshu is known for its high level of trust among users, who turn to the platform for authentic recommendations. Tourism brands can encourage satisfied customers to share their experiences, which can greatly influence potential travelers. Whether it’s through video posts, travel diaries, or photo journals, real user testimonials add credibility and help convert interested users into leads.
Get somebody energized and desiring more and yes you’ll win
COST OF DIGITAL MARKETING IN CHINA
1000$-3000$ Per month for a digital campaign that drive results
Do a Chinese customers need a cost effective offer ?
Sure, however, that is the same as buyers who call a travel operator’s office. People search for everything. They check costs and look for deals. With online travel lead generation, it’s up to travel authority to demonstrate why they can offer the best rate. It’s up to the agents to show they have neighborhood contacts, that they’ve been to that place, know the place personally and offer the best, hard-to-discover, applicable information.
4 comments
Rajan Tulsibakhyo
Hello.
My name is Rajan Tulsibakhyo from Kathmandu, Nepal. We are leading destination management travel company of Nepal and we are thinking of the Chinese Market.
Can you assist us ?
We are doing both inbound and Outbound Tour.
Rupakot Holidays offers You:
We would be honored to serve Chinese travel agencies , should you have any Inquiries for Nepal.
Please do get in touch with me should you have any further clarifications.
Laura
This article is very popular! I am wondering if is it still up-to-date?? To you have a more recent one?
Marcus Khan
One of your Top Article Fashion China agency, you really give to us all the Solution to success. Congrats and see you next Time Oliver
Wendy
1.3K like for this article.
Wow very successfull 😉