Tourism & Travel Retail

What are the specificities of Chinese consumers from Shanghai to Hainan?

When thinking of China many often think that China is one big uniform piece and that one strategy is enough for the whole market. Whereas in reality China has many markets varying according to the regions. Consumption habits are different across regions and ethnic groups. However consumption habits tend to be the same in large …

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How to Target Chinese Luxury Shoppers in China?

China is expected to account for 50% of the global luxury market by 2025. The demand for luxury goods amongst Chinese consumers is skyrocketing and has been brought about by a rising wave in the socio-economic standing of many Chinese consumers. This increase in numbers amongst the wealthier and upper-class demographic in China along with …

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KOL China

Targeting Rich Chinese Tourists: The Challenge for Luxury Brands

The impact of Culture toward Asian rich tourists habits With the massive success of “Crazy Rich Asian” movie and the online premiere of “Ultra Rich Asian Girls”, a Housewives-syle reality show broadcasting the lives of four wealthy Chinese-Canadian women. While the reality TV did not reach any records, the show differs in its characters showing …

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Chinese Millennials, the New Target of Tourism Players

Are you a travel agency? A hotel? Or maybe another kind of player in the Tourism market looking to reach Chinese millennial in China? This article will help you to figure out the specific characteristics of this group as well as its challenges. Discover how and why Chinese millennials are their new target, as trendy …

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How Luxury Brands Effortlessly Can make Chinese FIT Travellers Walk To Their Stores?

Chinese FIT travellers? Now what type of travellers are those? FIT travellers stands for Free Independent Travellers. The world’s media is raving about affluent Chinese travellers and their passion for luxury goods. Chinese FIT travellers are young, well-off, well educated, self- reliant and well-travelled individuals. They are highly interested in possessing luxury brands that creates …

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