Underwear

KEY DATA ON THE MARKET

• The Chinese men’s underwear industry has reached a 4.36 bn USD market value in 2022.
• The Chinese kid’s underwear industry has reached a 2.70 bn USD market value in 2022.
• The Chinese women’s lingerie market was valued at 26.36 billion USD in 2020 and is projected to reach an estimated value of 42.51 billion by 2026.

CONSUMER INSIGHTS

• The main buyers of lingerie in China are women between 24 and 35 years old.
• Young women make attractive targets due to their insatiable curiosity and strong consumption habits that marketers can capitalize on.
• Never neglecting cultural aspects is also true for the Chinese underwear market.

MAIN STRATEGIC OPERATION

• Little Red Book
• Tmall
• JD