Watches

KEY DATA ON THE MARKET

  • China is currently the most significant watch market, with a yearly revenue of 15,770 million USD in 2022.
  • China has taken 23.86% of the global market share.
  • 64.9% of the watch sales are done on e-commerce in 2022.

CONSUMER INSIGHTS

  • 74.4% of watch consumers are aged 22-40 in 2021.
  • 82,5% of watch consumers are from first-tier cities.
  • 58.1% of watch consumers have an income of 5001-15001 CNY/Month.

MAIN STRATEGIC OPERATION

  • Little Red Book
  • Tmall
  • JD

 

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