Watches

KEY DATA ON THE MARKET

• China is currently the most significant watch market, with a yearly revenue of 15,770 million USD in 2022.
• China has taken 23.86% of the global market share.
• 64.9% of the watch sales are done on e-commerce in 2022.

CONSUMER INSIGHTS

• 74.4% of watch consumers are aged 22-40 in 2021.
• 82,5% of watch consumers are from first-tier cities.
• 58.1% of watch consumers have an income of 5001-15001 CNY/Month.

MAIN STRATEGIC OPERATION

• Little Red Book
• Tmall
• JD