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How to Use WeChat Advertising for Luxury Brands in China

How to Use WeChat Advertising for Luxury Brands in China

Everything you need to know about WeChat advertising for luxury brands in China… your options, prices, solutions, and estimated results. Six years ago, a Dior-sponsored brand ad appeared on WeChat Moments, becoming the first luxury brand promotion to enter the platform. More than half a decade later, WeChat has completely redefined the marketing of luxury…

What is WeChat Lab?

What is WeChat Lab?

The Chinese are more connected than ever! I think it’s a bit normal with a population exceeding 1 billion people, I wonder how we could communicate otherwise by platforms as smart (smart apps) and intuitive. China is developing more and more and does not stop there, the number of people is increasing and consumption is…