WECHAT

5 Tips to Succeed in Social Media in China in 2020

China is a huge market and Chinese people are very connected. Thus, to attract them is easy; you must use Chinese social media to be present on internet. You must create a trust relation with your target and the best way is to pay attention on what they want. Chinese people spend on average 25 …

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How to Use WeChat Advertising for Luxury Brands in China

Everything you need to know about WeChat advertising for luxury brands in China… your options, prices, solutions, and estimated results. Six years ago, a Dior-sponsored brand ad appeared on WeChat Moments, becoming the first luxury brand promotion to enter the platform. More than half a decade later, WeChat has completely redefined the marketing of luxury …

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6 Top Wise strategies to sell fashion apparel in China

Fashion apparel is booming in China. Apparel sales are blooming in China Apparel and footwear sales increased significantly since 2016, due to the greater number of women seeking to stay trendy, there were more frequent purchases by them in comparison with men. Consequently, womenswear surpassed menswear in terms of value growth and total value sales. …

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