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We create original and interesting content in mandarin for your account.
Posts planning, follower engagement and brand communication management.
Work with Weibo influencers, get viral and increase your visibility and e-reputation.
Contest games, live streaming, buzz content... Get more exposure with the right digital strategy.
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The good news is that you do not need a Chinese business license to register a verified account on Weibo. However, the fees are higher than if you have one. A verified account gives you more credibility, access to more marketing tools and protect your brand. With a verified account, your followers can identify your brand easily from the fan account. The full registration requires some paperwork but we can handle that for you.
Creating catchy content such as videos, pictures, infographies, articles is a great start but you'll need to promote it in a timely manner and have someone ready to communicate with your followers, to answer their questions and solve their problems. Good communication is important to create a relationship with your followers, make them feel part of your brand and build a sense of community.
With Weibo you can be commercial: share discounts, launch contests (perfect to increase engagement rate), display paid ads, live stream, run buzz campaign, work in partnerships with Weibo KOLs. Weibo is still on the most favorite platform of Chinese users. Users debate on Weibo, they look for good deals, they check brand statement and follow KOLs. Weibo is a to-go app for people that follow fashion KOLs, especially since Weibo and Taobao work together and have launched their affiliated tools.
Why use Weibo for marketing?
Weibo is one of the basic tools to use is you plan any social media strategy in China. With always more and more functions, Weibo offers the possibility to spread content to a large community of netizens. It is almost unavoidable for sharing information with Chinese consumers. It is essential to ensure a well-established social media strategy on Weibo in order to be more competitive in the fashion market. Fashion is all about trends and Weibo can easily spread your reactivity to fashion trends. Nonetheless, it isn’t easy for social media to master efficiently for business purposes expertise in this field is highly recommended.
Is Weibo popular in China?
In terms of popularity compare Weibo to Facebook. It is one of the oldest Chinese social media apps, peoples critique it, but everyone is still using it every day. It is a great platform for brands to be commercial and communicate with their followers. A post can easily become viral the same way it does on Twitter. The best way to be present on the Chinese market would be to create both a WeChat and a Weibo official account and then look for the appropriate existing Chinese platforms that can fit your needs.
How can I use Weibo for my marketing strategy in China?