Womenswear

KEY DATA ON THE MARKET

  • Since 2019, China has been occupying first place in the fashion industry and is selling more than the US and Europe combined.
  • In 2022, the Chinese womenswear industry has grown to 339.3 billion USD in market value.
  • 56.6% of womenswear in China is sold online in 2022.

CONSUMER INSIGHTS

  • 78% of Chinese internet users conduct product research online before making a purchase.
  • 65% of Chinese consumers believe that beautiful and creative designs can inspire them to buy.
  • Most women are willing to check the shared experience on social media for reference before purchase.

MAIN STRATEGIC OPERATION

  • Little Red Book
  • Tmall
  • Douyin

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