RedNote & Xiaohongshu Marketing Agency for Fashion Brands — Shanghai-Based, 2026
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Foreign brands need a certified XHS account to advertise or sell on the platform. We manage the full application: documentation, category approval, blue-check verification. Most clients are live in 3 weeks.
We create, publish, and grow your XHS presence every week. Each post targets the RedNote algorithm: cover image, hashtag stack, keyword seeding for search. Brands posting 12+ times per month get 3x more organic reach.
Sell directly on Xiaohongshu without a Tmall storefront. We set up your RED Store, manage listings, and run in-app promotions. XHS e-commerce conversion in 2026 reaches up to 7% per session.
We source, brief, and manage KOLs and KOCs for fashion and luxury. In 2026, micro-KOCs (10k to 50k followers) outperform celebrities on XHS conversion by 4x. We match your brand to the right creators.
XHS live shopping grew 200% between 2024 and 2026. We plan, host, and manage brand live sessions from Shanghai: scripts, real-time moderation, discount mechanics, post-stream analytics.
XHS Spotlight and Search ads place your brand at the top of discovery feeds. We manage the full ad account: creative production, A/B testing, bid strategy. Average CPE for fashion in 2026: ¥0.8 to ¥2.5.
Let's Discuss your Project?
To sell or advertise on Xiaohongshu, foreign brands need a certified official account. The process involves Chinese business documentation, category approval, and brand verification. Without guidance it takes 3 to 6 weeks. We manage the full application: paperwork, Chinese entity setup if needed, and blue-check verification. Most clients are live on XHS within 3 weeks of starting.
Account management on XHS is not just posting. It is building a community that trusts your brand. Our Shanghai team creates XHS-native content every week: long-form notes with product storytelling, keyword-seeded captions for search discovery, cover images optimized for algorithm click-through. We manage replies and follower engagement daily. In 2026, brands publishing 12 or more posts per month see 3x more organic reach than brands posting once a week.
We run the full spectrum of XHS campaigns for fashion brands: KOL seeding, native ad campaigns (Spotlight and Search), RED Store promotions, live streaming sessions, and seasonal buzz campaigns tied to the Chinese marketing calendar. Each campaign has a specific goal: brand awareness, product launch, or direct sales. We track CPE, follower growth, and store conversions. Every 4 weeks you receive a performance report with next-cycle recommendations.
What is Xiaohongshu (RedNote) and why does it matter for fashion brands in 2026?
Xiaohongshu, also called Little Red Book and rebranded as RedNote internationally in 2025, is China’s leading lifestyle and fashion discovery platform. In 2026 it has over 300 million monthly active users. 70% of users are female. 88% live in tier-1 and tier-2 Chinese cities. It works like a combination of Instagram and Pinterest, with a built-in social commerce layer called RED Store.
For fashion brands, Xiaohongshu is where Chinese Gen Z discovers new labels, researches products before buying, and shares purchase experiences. If your brand is not on XHS in 2026, you do not exist for the most valuable segment of China’s fashion market.
Why do fashion and luxury brands need Xiaohongshu in 2026?
In 2026, 65% of Chinese luxury fashion purchases start with a search on Xiaohongshu, not on Google or Tmall. Xiaohongshu is the discovery layer of the Chinese fashion market. Brands with an active XHS presence and 20,000 or more followers see 3x higher conversion rates on their Tmall stores. The platform drives trust: shoppers who find a brand on XHS first are more likely to buy and less likely to return products.
The question is no longer whether your brand needs to be on Xiaohongshu. It is whether your competitor will get there first.
Can foreign fashion brands sell directly on Xiaohongshu RED Store?
Yes. RED Store is Xiaohongshu’s native e-commerce feature, significantly expanded in 2024 and 2025. Foreign brands can sell via two routes: a Chinese WFOE entity, or a cross-border e-commerce solution using a bonded warehouse. We help international fashion brands navigate both paths.
Once live, Xiaohongshu’s integrated checkout converts at up to 7%, higher than most standalone China fashion e-commerce sites. Buyers discover your product in a note, click through, and purchase in the same session without leaving the app.
