“Premium” as the New Trend in China: Elevating Everyday Luxury In 2025, “premium” is poised to redefine China’s consumer landscape, shifting from ostentatious luxury to elevated, accessible sophistication in everyday categories like beauty, food, tech, and experiences. Amid economic stabilization and a maturing middle class (projected at 550 million by 2030), consumers—led by Gen Z … Continue reading “Premium” will be the new trend in China !