Live Streaming in China: Guide for Fashion and Luxury Brand
March 28, 2022As the popularity of live streaming grows in China, more and more fashion and luxury brands are turning to this…Is Selling on Pinduoduo a Good Idea for a Luxury Brand in China?
March 3, 2022You may think of Alibaba and JD.com as the only Chinese eCommerce platforms to set up shop with. However, there’s…Should Fashion Brands Sell On Chinese Cross-Border Ecommerce Platform Kaola?
February 24, 2022When it comes to cross-border e-commerce, fashion brands have a lot of options. They can sell on Alibaba's Tmall Global,…Who is Eileen Gu & how did she Conquer the heart of Chinese Citizens?
February 11, 2022Who is Eileen Gu When 18-year old Eileen Gu decided in 2019 that she wanted to compete for China, her…Boycott of Fashion Brands in China: H&M Group not Giving-Up on the Chinese Market
February 8, 2022Last Winter H&M was on the list of victims in a wave of boycotts against fashion brands in China. But…Open a WeChat Store & Start Selling in China
February 3, 2022WeChat, China’s most popular messaging app ( more than one billion active monthly users), is also home to a vibrant…China Marketing Strategy That Sets You Up for Success
January 31, 2022China’s market is not only one of the strongest and largest but also one of the most important from a…New Regulation for KOL & E-Commerce in China
January 18, 2022As China's online fashion market matures, new regulations are being put in place to help safeguard the interests of brands…