Chinese Valentine’s Day: A Marketing Perspective
September 5, 2023Chinese Valentine's Day, or Qixi Festival, represents a golden opportunity for brands to tap into China's deep-rooted romantic narratives. Brands…The Pink Mania in China
September 4, 2023In a blend of box-office success and retail frenzy, "Barbie The Movie" is shaking up the global markets. This isn't…Salomon achieved triple-digit revenue growth in China
September 1, 2023Salomon achieved triple-digit revenue growth between 2020 and 2022, with strategic investment on Marketing and Social media. Salomones shoes accounted…Why Celebrity Endorsement is so Popular for Luxuy Brands in China?
August 31, 2023In the bustling digital landscape of China, celebrity endorsements have swiftly emerged as a linchpin in brand promotion strategies, playing…Body Positive Fashion In China
August 30, 2023Sailing through the ever-changing sea of body image in a culture deeply rooted in traditional beauty norms is no easy…Luxury Bags and Leather Goods Market in China: Is There a Place for Newcommers?
August 28, 2023The economic growth in China is a huge driver of the luxury goods market and demand for high-quality products increases…How to Promote Fashion Niche Brands in China?
August 24, 2023Today is the right time to create or launch a brand in China. Mainland Chinese consumers are seeking innovative and…Shein Case Study: How China Conquered Fast Fashion Worldwide?
August 22, 2023Fast Fashion is a term you've probably heard more times than you can count, especially with the meteoric rise of…