Jewelry
KEY DATA ON THE MARKET
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In 2022, the sales revenue of Jewelry in China should reach 795 billion RMB
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The YoY growth from 2022 to 2030 should be around 2% to 5% every year
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The majority of sales are made online, forecasted to reach 64% of total sales in 2026
CONSUMER INSIGHTS
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More than half of jewelry consumers in China are between 25-34 years old
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The favorite material of Chinese consumers remains pure gold, silver or 18k rose gold
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The favorite stone of Chinese consumers remains diamond followed by colored gemstones
MAIN STRATEGIC OPERATION
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Little Red Book
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Douyin
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Tmall
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