Jewelry

KEY DATA ON THE MARKET

  • In 2022, the sales revenue of Jewelry in China should reach 795 billion RMB
  • The YoY growth from 2022 to 2030 should be around 2% to 5% every year
  • The majority of sales are made online, forecasted to reach 64% of total sales in 2026

CONSUMER INSIGHTS

  • More than half of jewelry consumers in China are between 25-34 years old
  • The favorite material of Chinese consumers remains pure gold, silver or 18k rose gold
  • The favorite stone of Chinese consumers remains diamond followed by colored gemstones

MAIN STRATEGIC OPERATION

  • Little Red Book
  • Douyin
  • Tmall

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