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Market & Trends
LATEST ENTRIES
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YSL top Marketing Campaign for 520 event (I love you)
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Revenue in China Fashion Market by Segments
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Golden Week, Double 11, Christmas: Three Different Shoppers
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China Luxury Retail 2026: Store Closures, Ecommerce Wins
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How To Protect Your Fashion Brand From Counterfeiters In China?
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What are the specificities of Chinese consumers from Shanghai to Hainan?
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Case Studies: Successful Fashion Brand Launches In China
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Small Indulgences Are Beating Big-Ticket Luxury in China
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China Luxury Consumer 2026: Technology, Comfort, Not Logos
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A Guide To China’s Regional Fashion Preferences And Trends
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The Growing Popularity Of High-End Fashion Subscription Boxes In China
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China Luxury Market Returns to Growth in 2026: The Catch
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Counterfeiting in China: Fame Booster or Image Destroyer?
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The Role Of Pop-up Stores In China’s Fashion Retail Landscape
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New Chinese Style Is Now Office Wear in China, Not Festival Wear
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Has China become the new fashion capital of the world?
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The rise of Chinese beauty brands
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How to stay forever young like a Chinese millenial
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Shanghai: The capital of fashion
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Hair colouration for Chinese men
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Nightlife in China: Fashion, Events and Brand Opportunities in 2026
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China’s Rising Consumer Economy: What It Means for Fashion Brands in 2026
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How can you invest in the Luxury Sector in China?
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Trends in the Chinese Education Industry
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Wine in China, the next big challenge ?
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The Rise Of Fashion Rental Platforms In China
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Gen Z and the Secondhand Handbag: Why Resale Is Reshaping How Brands Launch Products
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Travel in Bali is “Fashion” for Chinese ?
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The Impact of China’s Aging Population on the Fashion Industry: Strategies for Foreign Fashion Brands
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Fashion is all around the world
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Why Wine is in Fashion in China ? Interview of the French Cellar
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The Future of China’s Fashion Industry: From Fast Fashion to Slow Fashion
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Collaborating With Chinese Fashion Designers: A Win-Win Strategy
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The Secondhand Luxury Boom in China: Why Resale Value Is Now a Marketing Argument
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China’s Rational Luxury Consumer: How to Market When 40% of Buyers Are Cutting Back
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The Future Of 3D Printing In China’s Fashion Industry
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How To Sell in China as a Foreign Company
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Sun Protective Clothing Market In China
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Marketing to Chinese Tourists [2024-2025 Update]
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Dubai attracts Chinese tourists as a “Shopping Destination”
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Top 7 Ways to be Successful for a Travel Agency in China
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Cosmetics Mother and Baby Going Premium in China: Market Trends and Brand Strategy
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Why Chinese Luxury travellers love Mauritus?
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The Metaverse in China: How Luxury Brands are Using Virtual Reality in Digital Marketing?
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How to Lure New Chinese Travelers (Done By Experts)
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Top Products Bought by Chinese Consumers During Summer 2026
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Target your ideal consumer “persona” in China, not the Mass
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Why the Fashion Brands That Win in China Are Not Trying to Win Everything
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The Outdoor Fashion Trend in China Is Bigger Than You Think. Here Is the Data.
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Why Your Best Chinese Fashion Customers Are Not in Shanghai
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The Distributor Trap: 18 Months Wasted and What Every Fashion Brand Can Learn
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China’s Silver Economy: The 50+ Fashion Consumer Brands Are Ignoring in 2026
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How to Win the Chinese Fashion Market in 2022-2030
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Guochao 3.0: How International Fashion Brands Can Win in China’s National Trend Era
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China Jewelry Market 2026: Luxury Brands & Digital Strategy
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Songmont and Laopu Gold: How Chinese Brands Are Redefining Luxury in 2026
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Hermès vs Chanel in China: Scarcity or Accessibility, Which Strategy Wins?
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Why Chanel and Cartier Still Win in China’s Cautious Market
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H1 2026: What China’s Luxury Retail Reshuffling Means for Fashion Brands
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China Travel Retail in 2026: Top 5 Strategies with RedNote and AI Shopping Lists
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Top China Luxury Trends for 2026
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China Luxury Market 2025-2026: What Brands Need to Know
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Digital Luxury Brand Leaders in China: 2025-2026
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Artisanal Crafts and Heritage Fashion in China 2025
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Chinese Fashion Consumers: Profile and Buying Habits 2025
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The Personal Care Market in China (Analysis +Expert Opinion)
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Why European Fashion Style is so Popular in China?
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Myths and Reality About Chinese Luxury Consumers
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What British Fashion Brands Get Right in China (And What Others Should Copy)
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The top 10 Luxury Brands searched online in China (2025)
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Top Chinese Fashion Designers to Know in 2025-2026
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“Plus size” is a good niche for your brand in China
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Why Italian Fashion Brands are so Popular in China
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Luxury Shopping Trends of Chinese Tourists
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Chinese Fashion and Luxury Brands to Know in 2026: Who Is Winning the Domestic Market
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Chinese Tourist Marketing in 2026: Xiaohongshu, Douyin, and the Full Platform Stack
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Chinese Tourists in 2026: How Travel Behavior Changed and What Brands Must Do
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How Foreign Brands Operate in China’s Digital Ecosystem in 2026
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International Marketing in China in 2026: The Four Pillars Every Brand Needs
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Marketing to Chinese Millennials in 2026: Values, Authenticity, and Platform Strategy
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All options for Fashion Brands Stores in China
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Chinese Gen Z in 2026: What Western Fashion Brands Must Know
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Sportswear and Athleisure in China 2026: How the Market Evolved and What Brands Must Do
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Chinese FIT Travellers and Luxury Brands in 2026: The Xiaohongshu and Douyin Strategy
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Hello Kitty in China: Deep Analysis
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Why Chinese Fashion Consumers Reject Celebrity Ambassadors and What Works Instead
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Hugo Boss in China : Analysis
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Wealthy Young Chinese Consumers in 2026: What Luxury Brands Must Understand
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Chinese Fashion Brands in 2026: From Manufacturers to Global Challengers
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In China, You Don’t Buy a Product. You Buy an Experience: The 2026 Beauty Retail Reality
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Where Chinese Luxury Consumers Shop in 2026 (It’s Not Where You Think)
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Why Fashion Brands Must Adapt Their Strategy in China in 2025
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Chinese Fashion Is Going Global in 2026: What Is Behind the Rise
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Why Spanish fashion Brands have a huge potential in China in 2024 , discover why
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China’s Health Market Going Premium
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2025 Travel Boom in China Insights from the Frontlines!
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AI in China’s Tourism: Artificial Intelligence Is “changing” Travel in 2025
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Imported food market in China is developing fast
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Chinese Buyers Rise in Dubai’s Luxury Real Estate Market
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Why Chinese Consumers Prefer International Brands
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Fashion in China: 10 Trends to Keep in Mind
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Chinese Valentine’s Day: From Marketing Perspective ????
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Otte sees opportunities in the Chinese fashion market