October 1, 2026Every brief I receive about Xiaohongshu is an acquisition brief. Reach these people. Grow this account. Find new customers. In…- October 1, 2026Philip Chen, co-founder of Fashion China Agency.Every upscale dinner I attend in Shanghai looks the same now. Cashmere without logos,…
September 30, 2026In May, a lifestyle app known for photographs of skincare shelves and outfit grids bought the broadcast rights to a…
September 29, 2026For ten years every conversation I have had about Xiaohongshu has run in one direction. How does a European brand…
September 28, 2026A designer showed me her spring campaign in July. Eleven looks, beautifully shot, built around a sculptural coat she had…
September 28, 2026For foreign fashion brands entering China without a domestic Chinese entity, cross-border e-commerce (CBEC) is the fastest legitimate route to…
September 27, 2026Every September I sit down with brands to rebuild their China media plan for the following year. This month the…
September 25, 2026The way Chinese consumers discover fashion brands is changing faster than most marketing teams realize. In 2026, a significant and…