Fashion luxury agency in China

E- commerce

How Apparel brands should approach the Chinese e-commerce market ?

Chinese e-Commerce market is booming China’s economic growth slowed to 6.9% in 2015. This was a big surprise for everyone. Despite this slowdown, the new Chinese middle class continues to grow and still consumes more buying especially online. The thirst of those Chinese consumers for brands and products from abroad remains a great opportunity for…

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The specifities of international marketing : illustrated by the Chinese market

The Chinese market, characteristics and potential.   With an exponential growth, China is attracting more and more entrepreneurs. But the specifics of the market make the creation of businesses and the implantation in China unique to this country. International Marketing International   marketing corresponds to all the actions taken by a company to enter a foreign…

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Montblanc ‘s WeChat campaign : a digital lesson

MontBlanc is well known for its luxury pens. Recently, the brand promoted its new writing utensil via an interactive WeChat campaign in China. A History lesson The Rouge et Noir fountain pen is promoted by the app as a heritage of the 20th century. Through Wechat, Montblanc explain that the fountain pen was first developed…

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Social Medias are a must-have for fashion brands in China

Fashion Brands in China as for Cosmetics require a great reputation, and this even way before starting to sell an amount of products, big enough to ensure a profitability in China, with or without distributors. 3 Fashion leaders will be featured here Fashion.sohu, is the Chinese’ Fashion rendezvous, par excellence! It allows users to comment on…

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New sportswear fashion trend in China

One of the latest trends in China is to wear sport clothes outside the gym Some recent Bloomberg and fashionista.com studies showed that wearing sport clothes outside of the gym is going viral in China. Chinese consumers not only wear these clothes in the gym but also at work or while shopping. Renown sportswear brands…

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