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Luxury Spending To Double in China Over Next 10 Years, Says McKinsey

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Affluent Chinese consumers are projected to produce approximately forty four per cent with the international luxury use across the world by 2025, in accordance with McKinsey & Company. This would double their current level of spending to one trillion yuan (US$147 billion). The consulting company, which issued a language industry report on June 13, also…

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Great Tourism Marketing Strategies for China

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China: first world tourist population Since 2012, China is the first country in terms of global tourism spending. In 2015, 109 million Chinese tourists spent $ 215 billion, or 192 billion euros (35% of world spending) The Chinese market is very dynamic. Why is China the leading country in terms of global tourism spending? –…

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The Ultimate Guide to Wechat Marketing

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WHAT IS WECHAT? Launched in 2011, WeChat is a free social media application developed by the Chinese company Tencent. It is an instant messaging on mobile with multiple functions and remains a social network impossible to circumvent for the visibility on the Chinese web. Wechat offers more traditional networking options like video and image sharing,…

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How to Open a Wechat Shop?

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Many companies are thinking of open a wechat store to sell on Wechat. PLATFORM OF E-COMMERCE ON WECHAT In July 2014, Wechat gave birth to “Wechat store” allowing companies to set up their own e-commerce platform. With Wechat Pay, Wechat’s mobile payment system, customers can easily view items and view them via a one-click payment…

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