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Go Digital, the new challenge of Shopping mall in China

shopping Chinese

Since the ubiquity of smartphone is the customers’ life it has become a real tool for shopping nowadays. Especially for shopping, smartphones are used everywhere. New behavior has rise, and digital sales does not affect negatively physical sales anymore. Smartphones are now used to different manners. Now clients use their smartphone as a tool to…

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Montblanc ‘s WeChat campaign : a digital lesson

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MontBlanc is well known for its luxury pens. Recently, the brand promoted its new writing utensil via an interactive WeChat campaign in China. A History lesson The Rouge et Noir fountain pen is promoted by the app as a heritage of the 20th century. Through Wechat, Montblanc explain that the fountain pen was first developed…

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Chinese consumers prefer international brands

luxury China

Why Chinese consumers prefer well known brands internationally? The new attitude of Chinese consumers Economic growth in China has grown rapidly, and many Chinese quickly grew rich. China’s new rich are looking for luxury goods everywhere. Their lifestyle has changed and they became wealthier and are ready to consume even more luxury goods. Indeed, the…

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