Fashion luxury agency in China

Luxury Brands

KOL: Chinese’s Excellent Business Model

Chinese based make-up Artist Ming is one of Sina Weibo’s best bloggers, known that a huge number of devotees for her vivid style and short instructional exercises. She is one of the magnificence influencers, regularly called “KOLs” (Key Of Opinion) in China, who are driving an eco-arrangement of many live-spilling stages and educating a crowd…

Read more

Chinese consumers prefer international brands

Why Chinese consumers prefer well known brands internationally? The new attitude of Chinese consumers Economic growth in China has grown rapidly, and many Chinese quickly grew rich. China’s new rich are looking for luxury goods everywhere. Their lifestyle has changed and they became wealthier and are ready to consume even more luxury goods. Indeed, the…

Read more

Fashion in China is all about branding !

When Fashion rushes the Chinese market! China’s economy grew up very quickly these last years and a purchasing power’s increasing was noticed. In addition, middle-class is shifting to upper class which changes their consumption behaviour. Then, they have different expectations regarding products they buy. Indeed, today, Chinese consumers are very attracted by luxury brands which offer…

Read more

How brands fit into the perfume market in China ?

How brands fit into the perfume market in China ? During the last decade, China has experienced a boom in many sectors thanks to rising disposable income and the development of a consumer culture. The sectors that benefited from this trend is fashion, including cosmetics. But we notice that the perfume market is still underdeveloped…

Read more