Pet Accessories

KEY DATA ON THE MARKET

• The Chinese accessories market has reached a volume of 98.34 billion USD in 2022.
• 68.1% of Chinese accessories sales are done on online sales channels.
• The urban pet (dog and cat) consumption market reached RMB 249 billion in 2021, up 20.6% from 2020.

CONSUMER INSIGHTS

• The number of people who own cats and dogs in China still accounts for the largest proportion of pet owners.
• With an increasing number of people living alone in China, the role of pets as companions is becoming more and more important.
• High education, high income, low age, and low pet age are the four characteristics of pet owners.

MAIN STRATEGIC OPERATION

• Little Red Book
• Tmall
• Douyin