Case Study: Averac
Luxury and Affordable Skincare Brand from Spain
Our Missions for AveracKOL Campaign WeChat Little Red Book RED Store Online Reputation Chinese Website SEO Campaign PR Campaign
The Brand & Campaign Context
Averac is a Spanish skincare brand that provides exclusive care and nourishing solutions for different skin types, directly from their research laboratory in Granada. With over 40 years of experience, Averac has one mission: to provide its customers with the best products available to look after (and maintain) a healthy-looking skin! The group travels around the world many times each year selecting innovative ingredients they include in their formulas. With the intention of unlocking business in China, Averac contacted GMA. We designed an entire marketing plan for them: an omnichannel marketing plan and e-commerce strategy.