Case Study: BAILLY GALERIE
BAILLY GALERIE - Art Galerie in Paris & Geneva.
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The Brand & Campaign Context
In 1977 Galerie Bailly opened its doors at 25 Quai Voltaire in Paris 7th arrondissement, the prestigious art district facing the Louvre. Continuing the family tradition, 30 years later Charly and Hanna Bailly, founded Bailly Gallery 10 rue de l'Hotel de Ville in Geneva, Switzerland. Bailly Gallery is an international family business focusing on modern art and post-war, constantly offering a new selection of paintings, sculptures, and works on paper. Hanna & Charly Bailly opened a new space in Paris in July 2019 at 114 Rue du Faubourg Saint-Honoré, ideally placed between Christie's, Sotheby's, Artcurial, Piasa inside one of the best Palace in Paris. Among exhibited artists are Henri Matisse, Alexander Calder, Serge Poliakoff, Pablo Picasso, Ernst Ludwig Kirchner, Marc Chagall, Kees Van Dongen, Francis Picabia, Auguste Rodin, Pierre-Auguste Renoir, Maria Helena Vieira da Silva and many other representatives of major 19th and 20th century artistic movements. Beyond the exhibition program, the gallery covers a broad spectrum of artistic projects, including the publication of catalogs and the participation at international art fairs such as TEFAF Maastricht, BRAFA, Art Genève, and Masterpiece London. Bailly Gallery prides itself on offering the finest quality works, for which alongside professional advice and diverse stock it continues to gain prestige and recognition from private collectors and museums worldwide.