Case Study

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ISANA - German Cosmetics.

The Brand & Campaign Context

ISANA is a German cosmetics brand, whose products are of good quality, vegan and affordable. Isana is a German cosmetics brand available in the Rossmann sales network. This brand includes a wide range of products: body lotions, deodorants, shampoos, shower gels, hand creams, protective lipsticks for the lips, conditioners, hair sprays, depilatory preparations for the legs. The brand contacted GMA to promote its products and generate leads on the Tmall e-commerce platform.



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