Case Study: ITALDESIGN

The Brand & Campaign Context

ItalDesign is one of the world's leading companies providing development services for the automotive industry. They present a wide range of services dedicated to the development of new vehicles and industrial products, from styling to engineering and manufacturing of prototypes to testing and validation. The company's services are varied: Styling, VRC, Engineering, Pre-Series Center, Testing & Validation, Benchmarking, Quality, Project Management, IT, 3D Printing, Industrial Design, Ultra Limited Production Series, Italdesign Automobili Speciali, Mobility Solutions, and Intellectual Property Rights. Italdesign contacted GMA to create a strong marketing strategy to penetrate the Chinese market.