Case Study: Lucas Meyer Cosmetics

The Brand & Campaign Context

IFF’s Lucas Meyer Cosmetics is the business unit that develops, manufactures, and markets innovative ingredients for cosmetic products. They offer active agents with high strategies in consumer goods as well functional ones to achieve specific goals like thickening or increasing absorption rates among other things. The cosmetics company Lucas Meyer is committed to using only natural ingredients in its products. They are striving to design products that will maintain the body's responses, strengthen its defenses against environmental aggressions like UV rays or pollution from afar with an anti-aging cream for instance. Lucas Meyer contacted GMA with the project of increasing their brand awareness in China through the development of a customized social media strategy that suits the Chinese market demand.