Case Study: Monika Paulinyova
New Zealand light luxury fashion brand
Our Missions for Monika PaulinyovaSocial Media Management WeChat Management Little Red Book Management Influencers Strategy
The Brand & Campaign Context
The Monika Paulinyova brand created a luxury collection of handbags, each characterized by its unique design and high-quality workmanship. To expand their business in China the company contacted GMA to help them develop an effective social media marketing strategy that focused on targeting consumers looking for full functionality through touchpoints like Wechat and Little Red Book - all with an eye towards building consumer awareness across traditional as well as new digital channels.