Case Study: Monika Paulinyova

The Brand & Campaign Context

The Monika Paulinyova brand created a luxury collection of handbags, each characterized by its unique design and high-quality workmanship. To expand their business in China the company contacted GMA to help them develop an effective social media marketing strategy that focused on targeting consumers looking for full functionality through touchpoints like Wechat and Little Red Book - all with an eye towards building consumer awareness across traditional as well as new digital channels.