Case Study: VICHY

The Brand & Campaign Context

Vichy is a French cosmetics brand created in 1931 by Georges Guérin, presiding over the destinies of Parfums Grenoville and Dr Prosper Haller, and acquired by L'Oréal in 1955. The brand was established in 1931, following a meeting between Georges Guérin and Dr Haller, a spa doctor. Guérin and Haller subsequently founded the Vichy Dermatological Hygiene Society. The water that goes into the composition of Vichy brand products comes only from Vichy spring waters. The brand began to develop during the 1950s and was bought by the L'Oréal group in 1955. The year 1969 marked the construction of the factory located near the thermal springs. Our agency has helped build the brand's reputation in China thanks to SEO SEO on Baidu and Chinese social networks.