Case Study: YVES ROCHER
YVES ROCHER - Natural & Vegetal Cosmetics.
Our Missions for YVES ROCHERContent Creation Social Media Campaigns KOLs Campaigns Promotion
The Brand & Campaign Context
The cosmetics market in China is expected to be responsible for 25% of the total cosmetics market growth by 2020. With China’s GDP increasing by approximately 7% every year, spending on quality cosmetic products grows in-line with this. While brands used to focus on China’s biggest, first-tier cities, with the increase of the middle class’s purchasing power more and more companies are targeting second-tier cities across the country. Worldwide beauty and cosmetics brand, created by the French entrepreneur ‘Yves Rocher’. The Botanical Beauty expert’s strategy relies on innovation using a range of botanicals and strong customer service. In 2013, the brand was voted for the seventh time the most popular business in France: their strong database allows them to recognize each client and send them personalized offers. The French brand appeals to consumers all around the world, it is present in 88 countries.