Case Study: YVES SAINT LAURENT BEAUTY
YSL BEAUTY - Follow Your Intuition Without Compromise.
Our Missions for YVES SAINT LAURENT BEAUTYStrategic Recommendation Digital Activation Travel Retail Market Research
The Brand & Campaign Context
Yves Saint Laurent Beauty is the most subversive beauty signature of Parisian Couture brands. Shake up the codes with YSL Beauté and forget the rules. At Yves Saint Laurent, beauty is an attitude, a way of playing, of seducing. YSL Beauty, not to be confused with Yves Saint Laurent perfumes, is a French company, created in 2001 to regroup the sewing, perfumery, and cosmetics activities of the brand. Now a subsidiary of L'Oréal Luxe division markets the luxury perfume brands Yves Saint Laurent, Maison Martin Margiela, Viktor & Rolf, Cacharel, and Diesel under license. The famous Luxury beauty brand contacted GMA to have a better understanding of a strategic market: travel retail in China. YSL Beauty contacted us, to help them to build strong strategic marketing on the Chinese market. Our first step was to understand the Chinese Market, Chinese user's habits, and propose strategic recommendations to perform on the digital Chinese ecosystem.