chinese social media

Why Fashion Western Brands have to use perfectly social Media in China

Fashion Western brands have to maximize their social medias campaign in China !    Nowadays, penetrating the Chinese market is not easy, especially for companies overseas. Ready-to-wear’s brands pass through the social media in order to attract the Chinese consumers because they are very connected. Fashion Western Brands  social Media Case studies in China Otte company’s …

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The importance of online presence for beauty brands in China

Chinese consumers are fond of foreign cosmetics products In China, almost 70% of consumers use e-commerce when purchasing beauty products, according to Bomola’s recently published « China Prestige Beauty Report». The latter states than 80% of Chinese consumers have bought cosmetics products abroad but that 70% of them did so by using local e-commerce websites. They …

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Renren the end of this chinese social media ?

  ‘Renren’, a leading social networking internet platform in China has announced its unaudited financial results for the second quarter which ended June 30, 2015.   RenRen Financial News 2015 “Founded in 2005, Renren.com (formerly Xiaonei.com) is the leading real name SNS in China.” Chinese Social Media The social network enables users to connect and …

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