PR is the most effective way to communicate in China in the fashion industry. It is a way of working the image of its brand and reputation. In China, the use of media is an important tool to attract the attention of Chinese consumers and increase its audience. International brands will use celebrities and KOL to engage their Chinese customers and have better sales prospects.
Here are 10 influencers in the world of Fashion in China :
1. 范冰冰 Fan Bing Bing
• Association of brands: Louis Vuitton, L’Oreal, Cartier
• Number of followers on Weibo: 42200000
• Profession: Chinese actress, television producer, and singer
• Place of birth: born in Qingdao but was raised in Yantai
You probably recognized her face, best known in China today. Fan Bingbing debuted in the Chinese TV series My Fair Princess. She has since appeared on the international scene several times, especially in Hollywood movies “Iron Man 3,” “X-Men”. It attracted much attention when she roamed the red carpet at Cannes in sublime dresses. In addition, she became the ambassador of the major brands including Cartier, Mercedes Benz, L’Oreal and Louis Vuitton. She was the face of Louis Vuitton in Beijing for “The Louis Vuitton Series 2 exhibition.”
2. Liu Wen
• Association of brands: Tiffany & Co., Coach, Victoria’s Secret, Estee Lauder
• Number of followers on Weibo: 13600000
• Occupation: Top Model
• Birthplace: Yongzhou, Hunan
Liu Wen is the top model best known for being the first model to have participated in the famous Victoria’s Secret Fashion Show in 2010. The same year, she also became the face of Estée Lauder. In 2016, she participated in the documentary by Louis Vuitton called “Journey of a Muse” and also a campaign for Tiffany & Co named” Tiffany Key’s campaign Unlock the Possibilities “. She is considered the most known model in China.
3. Kris Wu
• Association of brands: Beats by Dr. Dre, Givenchy, Burberry
• Weibo followers: 11.8 million
• Profession: Singer and actor Chinese
• Birthplace: Guangzhou, Guangdong
Kris Wu was born in China and raised in Canada and is one of the famous singer of the group EXO. It is one of the examples of the new wave of overseas Chinese who return to China “hai gui” in Chinese. He released his first song in his solo career in mainland China called “Time Boils The Rain” in 2014. The song was a success and has been played 1 million times in just 3 hours 25 minutes.
Kris Wu was the ambassador of big brands like Givenchy. In 2016, he participated as a model in Winter Burberry show. But he participated in the advertising campaign of Beats by Dre “Straight Outta Campaign” on its official Weibo account. Kris Wu is one of the most popular male figures in China.
4. 鹿 晗 Lu Han
• Association of brands: L’Oréal Paris
• Weibo followers: 11.8 million
• Occupation: Singer and actor Chinese
• Place of birth: Beijing
He is also a former singer of the group EXO like Kris Wu, he became famous as a Chinese artist. In 2014, he became the holder of the Guinness World Record for the person that have “the most comments on Weibo.” He played in 2015 in the Chinese film “20 Once Again.”
Weibo followers: 4.95 million
Thomas alias Ye Gogoboi is the largest Chinese fashion blogger and has considerable influence on the Chinese people. He was first a fashion editor at Grazia China, where he became famous for his Simon Cowell-esque way to comment on fashion. He really turned a corner in 2010 when he made fun of the comedian Guo Degang for his love of wearing Givenchy. Since then, he attracted media attention and they would do anything for him to entertain the public. Major brands love him and pay him large sums of money to publish news and reviews about celebrities and new collections.
6. Kou Xiao Qiang Lajiao
Weibo followers: 4.7 million
Who are they? They are two Chinese twins and are known in the world of blogs. Wei sisters made their debut in 2008 and have since worked with Dior and Vogue. They guarantee many products, stylists, models and expert on all that are related to high fashion. They have also launched their own brand on Taobao: ZowZow.
7. Nik Wang
Nik Wang actor and blogger on the lifestyle in China, he is known for being friend with the top model Liu Wen. He now lives in Shanghai where he updates his fans on his daily outfits, where he shows his elegant style.
8. Mr. Bags
Tao Liang is known by thousands of fans on Weibo and WeChat under the name of “Mr.Bags”, he is the master of style advice on high-end accessories coveted by the Chinese. He shares articles and photos with suggestions for the “perfect bag”. He still maintains his blogs while studying at Columbia University in New York where he still finds some time for shopping online.
9. Ju Xiaowen
Xiao Wen Ju is a model born in Xi’An and has participated in the Fashion Week show in New York before making the cover of several international magazines. In 2015 she participated in the advertising campaign for Gap and also became one of the faces of L’Oreal.
10. Fil 小白 (Fil Xiao Bai)
Weibo followers: 590,000
Who is she? A stylist, blogger, and consultant of fashion. She was born in Chengdu, and his followers allowed her to have a micro-influencer status in China. In 2011, she participated in a photo contest street style she won and thus enabled it to boost its status. Her particular style, rock’n’roll/fashion allowed her to have the role of chief stylist for the winner of China’s Next Top Model 2013. She shares on her Weibo account her work, fashion shows, and fashion trends.
Read as well: Top 10 Chinese Fashion Influencers & KOLs in 2020