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LATEST ENTRIES
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How Innovative Apparel can Leverage Douyin and Red Book to Win in China ;-)
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Wechat Ads: How to Advertise on Wechat? The Simple Way
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My Top Chinese Social Media Apps & Platform in 2024
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Douyin VS TikTok, How the Chinese TikTok Different?
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Tencent QQ Advertising – Tencent Ad Network Explained
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How Brands Can Build their e-Reputation in China?
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The New Digital Age of Luxury in China
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2024: 7 trends for Fashion Accessories on the Chinese Market
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Little Red Book is soo useful for fashion Brands in China in 2024, here is why
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Xiaohongshu User Base Overview 2024
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10 Digital tips for market your brand in China (2024 update)
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Understanding Kuaishou Marketing with case studies
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Top KOL on Douyin in China 2024
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How is Douyin-Tiktok influencing Fashion in China
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A Guide to Understanding Chinese Women Consumers
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Luxury’s New Battleground in China: Douyin
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Louis Vuitton in China: Online Marketing Case Study
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Targeting Rich Chinese Tourists: The Challenge for Luxury Brands
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Elevate Your Fashion Branding in China
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Cardi B’s strategic move on Chinese Social Media
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The Pink Mania in China
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Why Celebrity Endorsement is so Popular for Luxuy Brands in China?
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How Chinese Short Video Platforms Are Changing The Game
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What are WeChat Channels, and How Fashion Brands Can Use Them for Marketing?
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Unlocking Weibo Advertising: A Strategic Guide for Luxury and Fashion Brands in China
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How Luxury Brands Reach Chinese Millennials with Digital
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WeChat vs Weibo: the Most Popular Chinese Social Media Platforms
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10 Top Fashion Influencers in China
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How Luxury and Fashion Brands Can Better Leverage Bilibili Marketing in China
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Top 5 Chinese Websites to Market High-end Fashion Products
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How Can Fashion Brands Benefit From The O2O Strategy in China?
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Xiaohongshu eCommerce: How To Register A Store On Little Red Book?
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The Impact of China’s Aging Population on the Fashion Industry: Strategies for Foreign Fashion Brands
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How To Market Your Fashion Brand Effectively with WeChat Marketing
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Introduction to Weibo Marketing for Brands
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How To Open a WeChat Official Account for Business?
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The Ultimate Guide to Wechat Marketing
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Top 10 Chinese Fashion Influencers & KOLs
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KOL: Chinese’s Excellent Business Model
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Why Little Red Book App is a Great E-Commerce Tool in China?
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WeChat CRM: Why Fashion & Luxury Brands in China Have To Get One
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92% of luxury brands are on Wechat
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Dermo-cosmetics in China – Pierre Fabre Case Study
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From Luxury Bags to Jewelry, the Influencer Mr. Bags sold for 500,000 RMB of Qeelin Necklaces in one second
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The Pros and Cons of KOL Marketing in the Chinese Luxury Market
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DTC, Douyin, and Smart Watches Drive Watch Brands Revenue in China
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Useful Douyin marketing tips for fashion brands in China
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Austrian Brands: What are the USP According to Chinese Customers?
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How the K-POP Trend is Driving Sales in China?
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2 Main Mistakes of Chinese Celebrities Endorsement in China
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Public Relation in China, Why Does Your Brand Need It?
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Top 5 Live-Streaming Apps for Fashion Brands in China
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Why Is KOL Marketing All the Rage With Brands Doing Business in China?
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How Can Fashion and Luxury Brands in China Benefit From Promoting Themselves on Youku?
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Zhihu Marketing Strategy for Fashion & Luxury Brands in China
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Kuaishou: Promote & Sell your Brand on this Chinese Short Video App
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Live Streaming in China: Guide for Fashion and Luxury Brand
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Who is Eileen Gu & how did she Conquer the heart of Chinese Citizens?
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New Regulation for KOL & E-Commerce in China
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Viya: The Queen of KOL Live Streaming is Fined $210M for Tax Evasion
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Little Red Book bans 29 brands for Fake Marketing
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Showing off wealth on chinese social media: Frown upon?
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How to Target Chinese Luxury Shoppers in China?
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Bottega Veneta Shut Down its Social Media… Except in China
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What is The New “Popular” Model for Luxury Brands in China?
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Short Video Marketing, The Best Tool for Branding in China
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Why Italian Fashion Bands are so Popular in China
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Understand Chinese Social Media in The Fashion Industry
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5 Tips to Succeed in Social Media in China in 2020
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Chinese New Luxury Buyers in the Digital World
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Why Chinese Consumers Prefer International Brands
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Digital-Friendly Luxury Brands in China: The Dior x Bilibili Case Study
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Most Chinese Celebrities Already Used Plastic Surgery
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How to Use Advertising to Promote Fashion Brands in China?
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How to Use WeChat Advertising for Luxury Brands in China
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Digital Marketing and Luxury in China: it’s possible!
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Switching From KOL to KOC as a Successful Strategy in China
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Creating a Luxury Brand in China: The Secret to Succeed
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Get to Know Chinese Digital World Through Social Listening
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Bilibili : a great opportunity for fashion and beauty brands
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The 5 Veering Ways Extravagance Brands Approach Web-based business in China
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Bytedance’s Douyin passes the 400 million users cap
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5 Beauty Apps you should know in China
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Creative advertising ideas for your fashion brand in China
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Wechat Official Account for Fashion
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What is WeChat Lab?
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Swarovski realized good sale on Wechat during the Christmas
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KOLS, Influencers: New Chinese Millennial’s Model
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Wechat: the New weapon of Luxury Brands
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New Challenge for Wechat , Fighting against fake News
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VIdeo the Future of the Content Marketing in China ?
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Young, Wealthy and Free : The New Chinese Way Of Life
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2017 : Luxury Brands in China still underestimate WeChat
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Montblanc ‘s WeChat campaign : a digital lesson
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The Guide to Boost Your Luxury Brand in China
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Social Medias are a must-have for fashion brands in China
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How WeChat is Changing the Way Media Works
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Using WeChat by brands under 5 functions
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How Italian Luxury Brands should communicate in China?
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Why Fashion Western Brands have to use perfectly social Media in China
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What you shouldn’t think about Wechat
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In Fashion, Branding is everything in China!
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In China, Celebrities connect with their fans on Sina Weibo
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The importance of online presence for beauty brands in China
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Top model Lu Yan launched his new collection “comme moi “
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Renren the end of this chinese social media ?
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Why fashion brands in China need to use the mobile channel to talk to their clients
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Understand the Chinese fashion Key Opinion Leader
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10 Tips for a winning WeChat strategy for Fashion Brands
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How TV presenters can influence Chinese fashion shoppers in social medias?
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Why as a brand you should make a marketing video campaign.
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Fashion brands need to be in Wechat and Weibo
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Chinese models are the new superstars of the Fashion industry!
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Overview of the Digital Strategy of H&M in China