China

Why Fashion Brands are The Most Dependent on Chinese Consumers?

For several years now, China is becoming unavoidable for most of the luxury brands in the world. In 2021, luxury sales in China will surely continue to grow. Regarding the global pandemic, China recovered from its aftermath compared to Europe and the USA that are still fighting. Even if before the Chinese government was very …

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Chinese Consumers Have Developed an Increasing Appetite for Gold

What are the reasons for Chinese consumers taste for gold? Gifts and the desire of a high social and economic status are the main reasons why Chinese shoppers want to buy gold. There are several social and economic reasons that have boosted the gold sales in China. Since 2012, China outranked India as the largest …

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Myths and Reality About Chinese Luxury Consumers

China for many decades now has been the preferred destination for outsourcing manufacturing of many products by global companies. The low-cost of labor, and material gave them this preferred status. Though, China enjoyed this status, it is now feeling this branding to be a curse that has harmed its image everywhere. Making the difference between …

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Fashion advertising China

10 Things You Need to Know About Fashion in China

What does “Fashion” really means for Chinese? Back in time to 10 years ago, what Chinese people care more about in fashion? It was all about status and how many luxury brands they could have in their wardrobe. And nowadays, the identification of fashion in Chinese people’s mind has been completely changed! How to win …

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How to Sell your Luxury Products Online in China

Chinese consumers, biggest luxury good spenders Chinese are known to be big spenders and buyers of luxury products. Consumers of these luxury products come in all ages, all shapes and sizes, all regions in China. Though, as one would expect, most consumers of those are either from wealthy families, white collar workers, an increasing middle …

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