China

How Chinese Short Videos Apps Are Changing The Game

Did you know that short videos in China are a marketing tool brands can’t ignore? As the world’s largest mobile phone market, China is leading the way with innovations and changes in how people use their phones. The country has seen an explosion of video content on social media platforms such as WeChat, Douyin, Red, …

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Chinese children’s clothing market on the rise.

China is the 2nd largest economy in the world and has been one of the fastest-growing markets for children’s clothing. In China, parents are willing to spend more on kids’ clothes than they would for themselves because it reflects their social status. The global children’s wear market is expected to reach $326 billion by 2027. …

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Why Fashion Brands are The Most Dependent on Chinese Consumers?

For several years now, China is becoming unavoidable for most of the luxury brands in the world. In 2021, luxury sales in China will surely continue to grow. Regarding the global pandemic, China recovered from its aftermath compared to Europe and the USA that are still fighting. Even if before the Chinese government was very …

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Chinese Consumers Have Developed an Increasing Appetite for Gold

What are the reasons for Chinese consumers taste for gold? Gifts and the desire of a high social and economic status are the main reasons why Chinese shoppers want to buy gold. There are several social and economic reasons that have boosted the gold sales in China. Since 2012, China outranked India as the largest …

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Myths and Reality About Chinese Luxury Consumers

China for many decades now has been the preferred destination for outsourcing manufacturing of many products by global companies. The low-cost of labor, and material gave them this preferred status. Though, China enjoyed this status, it is now feeling this branding to be a curse that has harmed its image everywhere. Making the difference between …

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