MARKETING TO CHINA AGENCY

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How to market a Sport Brand in China ?

How to market a Sport Brand in China ?

With Chinese citizens’ rise in consumption and increase of their purchasing power, more and more people (especially the younger generation) are buying products from foreign brands. On the other hand, the Chinese population’s lifestyle has also changed over the years, with people that are more concerned about their health and appearance. Thanks to this phenomenon,…

Horse trends we expect at Longines Masters Hong-Kong 2018
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Horse trends we expect at Longines Masters Hong-Kong 2018

The Longines Masters of Hong Kong is one step of the three prestigious Grand Slam Indoor of Show Jumping, probably the world’s most prestigious equestrian competition sponsored by Longines. This trial brings together the best horses and riders on our planet for events combining fashion and technical performances. Let’s get back to the horse trends…

Tim Cahill launches his own sport luxury brand in China
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Tim Cahill launches his own sport luxury brand in China

Opportunities for sportive players in China   Tim Cahill   Tim Cahill is an Australian football player. He is one of Australia’s most successful sportive man. He currently plays for Hangzhou Greentown in the Chinese Super League and so he is an icon in the Chinese sporting landscape.     His fashion background   Tim has…