Sports & Outerwear

How to market a Sport Brand in China ?

In China, one of the biggest consumer trends of the moment is undoubtedly the sport & fitness center market. Investments in individual equipment and fitness center’s membership cards are breaking records, since the slogan in China seems to be “A healthy mind in a healthy body”. A report from General Administration of Sport of China shows that though …

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horse trend

Horse trends we expect at Longines Masters Hong-Kong 2018

The Longines Masters of Hong Kong is one step of the three prestigious Grand Slam Indoor of Show Jumping, probably the world’s most prestigious equestrian competition sponsored by Longines. This trial brings together the best horses and riders on our planet for events combining fashion and technical performances. Let’s get back to the horse trends …

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Tim Cahill launches his own sport luxury brand in China

Opportunities for sportive players in China   Tim Cahill   Tim Cahill is an Australian football player. He is one of Australia’s most successful sportive man. He currently plays for Hangzhou Greentown in the Chinese Super League and so he is an icon in the Chinese sporting landscape.     His fashion background   Tim has …

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