Athleisure

KEY DATA ON THE MARKET

  • The Chinese athleisure market is expected to reach $82.8 billion by 2024, with an annual growth rate of 11%.
  • Nike is taking 25% of the Chinese athleisure market share.
  • The sports equipment market in China has reached 34.61 bn USD in 2022.

CONSUMER INSIGHTS

  • More than 100 million mobile users have at least one fitness app on their phones.
  • More than 15 million customers subscribed to gym memberships.
  • Millennials are keen on gym activities more like their Western counterparts, such as bodybuilding, CrossFit, or aerobics.

MAIN STRATEGIC OPERATION

  • Little Red Book
  • Tmall
  • Douyin

 

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