Kidswear

KEY DATA ON THE MARKET

• China has been one of the fastest-growing markets for kidswear.
• Sales revenue of the kidswear market is expected to reach 329 billion yuan in 2022 and 473.8 in the next three years.
• In China, per capita spending on childcare-related products like baby clothes was increasing at a rapid pace of 12% in 2021.

CONSUMER INSIGHTS

• Chinese customers are spending more and more on their children, which is a trend that has been going on for quite some time now.
• Internet-savvy youngsters are choosing their own items with precision.
• Adult-like clothing is popular among Chinese consumers

MAIN STRATEGIC OPERATION

• Little Red Book
• Tmall
• Douyin