Kidswear

KEY DATA ON THE MARKET

China has been one of the fastest-growing markets for kidswear.
Sales revenue of the kidswear market is expected to reach 329 billion yuan in 2022 and 473.8 in the next three years.
In China, per capita spending on childcare-related products like baby clothes was increasing at a rapid pace of 12% in 2021.

Chinese customers are spending more and more on their children, which is a trend that has been going on for quite some time now.
Internet-savvy youngsters are choosing their own items with precision.
Adult-like clothing is popular among Chinese consumers