A weak branding does not inspire the trust in China, why and how to improve it ?
August 15, 2016Branding, what is it? According to the online business dictionary, branding is the process involved in creating a unique name…Tim Cahill launches his own sport luxury brand in China
August 8, 2016Opportunities for sportive players in China Tim Cahill Tim Cahill is an Australian football player. He is one of…JD.com launches ‘British Week’ to promote UK brands in China
August 1, 2016How to promote British brands in China? JD.com, large China’s ecommerce company JD.com is one of the the China’s…Crafts in China : a new trend
July 29, 2016China has had a long history from 5000 years of civilization. Its culture is rich and the country is full…Travel in Bali is “Fashion” for Chinese ?
July 20, 2016Recently, most Chinese new consumers love travel and discover the world. They travel and like to post what they…Chinese are turning to sportswear
July 20, 2016More and more Chinese customers are turning to Western sport brands instead of luxury labels. Sportswear in China National attention…15 Baidu SEO tips usefull for Brands in China
June 20, 2016Optimize your website on Baidu is not an easy task In China the most important search engine is Baidu. The…How Italian Luxury Brands should communicate in China?
June 1, 2016How Italian should market their Brand in China? Italian brands are highly appreciated by Chinese consumers, especially their luxury goods. In…