In Fashion, Branding is everything in China!
January 28, 2016In Fashion, Branding is everything in China! When you are wearing clothes, you are actually wearing a brand, this brand…The personal care market in China
January 18, 20162016. While in Western countries, the range of products for personal care – understand the sanitary protection category – is…Why luxury brands see their sales decrease in China ?
January 12, 2016Chinese shoppers are known for their love for luxury brands, and the latter have had successful days on the Chinese…The Health Market in China
January 8, 2016The Health Market in China The Chinese government actively encourages and promotes the participation of external and private providers…In China, Celebrities connect with their fans on Sina Weibo
December 17, 2015What is Sina Weibo? Sina Weibo fills the role of Twitter and Facebook in China: it is a microblogging website…China’s Major Player Wechat is Changing how E-Commerce works
December 14, 2015WeChat, China’s social media giant, is reinventing e-commerce. Since 2014, developers have been given the possibility to create different kinds…Why Wine is in Fashion in China ? Interview of the French Cellar
December 7, 2015Today we have the pleasure to interview the Managing director of the French Cellar China. 1/ Can you introduce…The importance of online presence for beauty brands in China
December 6, 2015Chinese consumers are fond of foreign cosmetics products In China, almost 70% of consumers use e-commerce when purchasing beauty products,…