Natalie Portman, required in China for the latest Dior exhibition

Dior put all into their new exhibition The new trend for luxury brand in China is to catch customers attention by organizing events and launching special exhibitions. The fabulous French label Dior is no exception. There are already having their second major exhibit of the year and it is just the beginning ! The brand knows exactly …

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Hugo Boss finally decide to be in command of their brand in China

No more partnership for luxury brand All the luxury brands started to open direct operated stores, buy franchises and stakes in retail partner hoping to give more control over store design and how their goods are marketed in Asia, Russia and the Middle East. For example, Gucci, Hermes and Prada in Russia, Burberry in China …

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