Why Fashion brands must change their strategy in China in 2015
March 24, 2015Since 2014, Chinese consumers have been getting talked about in the world of luxury. Luxury brands have opened shop in…76% of the Chinese luxury consumers prefer to buy abroad
March 20, 2015There are more and more Chinese people that can afford luxury goods. This is due to the fast growing upper…Online or physical shops for your Fashion brand in China?
March 3, 2015Chinese consumer purchasing habits have evolved. China has become an ultra-connected country with more than 600 million Internet users and…Fashion brands need to be in Wechat and Weibo
February 18, 2015Social media became an accessory in China. The Chinese are connected H24 there and not only to have just news…Chinese models are the new superstars of the Fashion industry!
February 11, 2015The Chinese mannequins are increasingly popular, becoming for certain international fashion favorites like Xi mengyao, Liu Wen or Qin Shupei.…Overview of the Digital Strategy of H&M in China
January 13, 2015H&M is a Swedish fashion multinational company known for its fast-fashion clothing for men, women, teenagers and children. H&M has…Top Chinese Fashion designers
December 25, 2014Chinese designers are vying for a place in China’s evolving fashion landscape. Here are some of the most influential designers…Top 10 Luxury Retailers online
December 24, 2014According to Bain and company, leading consultant for luxury goods industry, in its report says “despite the economic slowdown in…