Bags

KEY DATA ON THE MARKET

  • Chinese shoppers spent 741 billion CNY on luxury goods in 2021.
  • The average amount spent on a luxury handbag is approximately 3 435€ (27,000 RMB).
  • The top 5 bags and leather goods luxury giants in China are Hermès, Louis Vuitton, Gucci, Dior, and Chanel handbags.

CONSUMER INSIGHTS

  • The main criteria for purchasing a leather goods product are Design, Brand, and Materials.
  • In the bag market, design prevails over the brand.
  • KOLs help to create excitement around the release of a new bag by presenting it to its community.

MAIN STRATEGIC OPERATION

  • Little Red Book
  • Tmall
  • WeChat

 

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